Myth: Sustainable logistics is only for big companies

There are many myths and misconceptions about the logistics industry. Some of them are persistent and have been around for years, even though they have long been disproved. In this series of articles, we uncover some of these myths. Today it’s all about sustainable logistics. As the world becomes increasingly aware of the impact of human activities on the environment, sustainability has become a buzzword in various industries. The logistics industry in particular has come under scrutiny for its high energy consumption, emissions and waste generation. However, it is a common misconception that sustainable logistics practices are only feasible for large companies with significant resources and budgets. This myth needs to be dispelled, because sustainability in logistics affects companies of all sizes. In this article, we address how smaller companies can also reap benefits and increase their sustainability through sustainable logistics.

Possible reasons for this myth

The myth that sustainable logistics practices are only for large companies may exist for several reasons. One possible reason is that larger companies and/or corporations have more resources, including funding and manpower, to invest in sustainable initiatives. As a result, there might be a perception that only these companies are capable of sustainability in logistics.

Another reason for the existence of this myth could be a lack of awareness of the benefits of sustainable logistics. Small companies may not be aware of the positive impact that adopting sustainable practices can have on their operations and bottom line. In addition, sustainable initiatives may be thought to be too costly or time-consuming for smaller companies.

In addition, the impression that sustainable logistics practices are only for the big players in the industry may be perpetuated, as the media and industry publications often highlight the sustainability efforts of these large companies.

Sustainable logistics is also important for small businesses

However, as mentioned earlier, this is not the case. Sustainability in logistics affects companies of all sizes, and even small or medium-sized enterprises (SMEs) can benefit from adopting sustainable practices in many ways. SMEs play a crucial role in the logistics industry as they often operate in niche markets, offer specialised services and act as suppliers to larger companies.

While SMEs may not have the same financial strength or scale of operations as their larger partners or competitors, they can still benefit from adopting sustainable practices, and even have an advantage over large companies, as they are often more flexible, adaptable and agile in responding to market trends and customer needs than large companies.

Advantages through sustainable logistics for small businesses

By implementing more sustainable logistics solutions, companies can reduce their costs in the long term while minimising their environmental footprint. Implementing environmentally friendly transport methods can not only reduce environmental impact, but also lead to improved customer loyalty.

In addition, sustainable logistics can help small businesses attract new customers who value sustainability and can thus be addressed as a target group. More and more consumers value sustainability and prefer companies that are committed to environmental protection. Sustainable logistics can therefore not only protect the environment, but also improve the company’s image and competitiveness. Employees are also motivated when they work for a company that is committed to sustainability.

How small businesses achieve sustainability in logistics

The first step is to analyse the operational processes to find out which processes are unsustainable. Once these have been identified, it is time to take action. This may mean, for example, using recycled material for packaging. Using renewable energy is also a good option for many companies.

Another important element of sustainability is the development of guidelines and standards for companies. This includes policies to reduce paper consumption and the introduction of recycling programmes in the office and warehouse. There are several ways to do this as well – from using recycled paper, to saving on printers, to collecting plastic waste and other waste products.

Another option is to work with suppliers and partners who are also concerned about sustainability. In this way, small businesses can work together to contribute to sustainability, position themselves as leaders in their industry and create a positive corporate image.

Sustainability must also be communicated and promoted

So with the right planning and implementation, even smaller businesses can reap the benefits of sustainable practices. It makes sense to communicate this and inform customers about the new sustainability measures:

  • Show examples of the success of your actions on your website and social media posts and share information about new initiatives you are undertaking.This way, customers can see that you are working towards a better future.
  • Promote a sustainable culture: Encourage your staff to engage in sustainability and train yourself and your staff in this area.

More myths uncovered 

It remains exciting – in the next article of this series we will deep dive into another myth in the logistics industry.




Janine Wolff
Get insights from Janine Wolff, a creative business economist and digital enthusiast. Combining economic expertise with a passion for logistics, Janine delivers top-notch content on a regular basis for Saloodo!.

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