Why Logistics Plays Big for Valentine’s Day

When you think about Valentine’s Day, you usually think of a lot of roses, wrapped chocolates, and romantic love letters. Valentine’s Day is a day in which millions of people, spend large sums of money on gifts to show their feelings of love. Many, however, are likely unaware of the critical role that the transport industry has in the delivery of this special occasion.

Unseen performance behind the scenes

When it comes to showing their affection, Valentine’s Day is a wonderful barometer of how much people are prepared to spend. What few people realize is that behind every bunch of roses and bag of sweets is an unseen and meticulously choreographed ballet of logistics that takes place behind the scenes of their daily lives. There are several forms of transportation that can be used for this unseen activity, including airplanes, maritime commerce, truckers, and railroads. Customers will receive the presents they desire, and the suppliers will be compensated for their efforts, if this supply chain is successfully implemented and managed.

Many circumstances customers are not aware of

Getting consistent results and delivering the perfect rose or the perfect box of pralines on time for the Valentine’s Day deadline can be a difficult undertaking to accomplish. Many factors enter the equation, including for example the growing circumstances of the flowers or the weather conditions on the big day itself. Furthermore, it is vital to maintain strict temperature control throughout shipment to guarantee that delicate floral commodities do not degrade. While other things purchased on Valentine’s Day may not have the same stringent criteria as flowers, anticipating supply and demand for these items, such as cards and candies, can have an impact on profitability.

Let us show some numbers

Despite the fact that many people do not perceive the supply chain to be a significant component of Valentine’s Day, it is apparent how important shipping is to the success of this special event:

  • The US will spend over $19.6 billion on Valentine’s Day this year. In Germany it was 250 million in 2021.
  • Valentine’s Day spending is expected to reach $23.9 billion worldwide, up from $21.8 billion in 2021 and the 2nd highest year on record.
  • About 1 billion cards are sent for Valentine’s Day yearly. It is the second-biggest card-exchanging holiday after Christmas, when about 2.6 billion cards are sent annually.
  • $158.71: The average amount of American men spend on Valentine’s Day
  • The amount of money that consumers will spend on flowers this Valentine’s Day is 60 percent.
  • Most of the roses come from Colombia, Eastern Africa and the American West Coast.
  • 35 Fahrenheit or 1,67 degrees is the perfect temperature for roses during transport
  • 10 days: The amount of days a common rose spends from being harvested to being sold.
  • 4th biggest event for logistics after: Halloween, Easter, Christmas.

 

Opened back doors of the truck loaded with roses. The perfect temperature is 35°F/1,67°C.
Janine Wolff
Janine Wolff is a business economist and design enthusiast, has a passion for blogging and traveling and is our Social Media and Content Manager at Saloodo!.

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