Business Intelligence in Logistics: drowning in data or gaining insights?

A laptop showing pie charts and statistics about business inteligence in logistics.
Supply chain and logistics professionals face many challenges, including drowning in data! This is especially true for transportation management, as companies operate across various modes of transport, many regions and many data sources, including GPS and mobile devices. Nowadays there is a lot of discussion about how important it is to turn data into actionable information. Why is that so important today?

“The reason we talk about usable intelligence today and why it’s so important is the incredible impact it can have on every aspect of a business,” says Thomas Grunau, CEO of Saloodo! “The kind of analytics you can do today was a real challenge, if not impossible, before the evolution of business intelligence tools. Today, you can quickly get answers to complicated questions, such as, ‘What is the average cost of shipping X cargo in the LTL today?’ Questions that in the past required a lot of time and data analysis to get them answered.”

Digital freight platforms use data for business opportunities

Clearly, transforming data into usable intelligence is easier said than done. How can shippers and carriers solve problems like finding the right price at the right time, faster and easier?

“Digital freight platforms like Saloodo! can help shippers obtain upfront market price information based on shipment details, truck availability, and last booked transportation prices. In turn, carriers use the digital freight platform to make competitive offers to secure transport orders and increase their capacity utilization. Both shippers and carriers, can rely on machine-learning pricing algorithms that automatically process the data and use much larger databases than could ever be done manually,” says Grunau.

Of course, there are still people who will use Excel spreadsheets and printouts to check the status of their transport operations. Ultimately, they will be less productive and effective than those using more advanced and powerful digital freight platforms.

However, if you look at the state of development of today’s digital freight platforms and then consider how they might evolve in the years to come, then it is difficult to see why some carriers do not go along this progressive path.

If you as a freight forwarder have not yet found your way into digital working methods – no problem. We go this way together with you and help you with your first steps on the digital freight platform Saloodo!. Just click here and register for free:


Daniel Mahnken
Daniel Mahnken is a Senior Corporate Communications Manager at Saloodo!. As a qualified journalist, writing is practically in his blood. After studying sports journalism, he wanted to become Germany’s Next Sports Commentator, but then he discovered logistics and has been stuck with it ever since.

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