For Carriers – from a shipper's perspective
If you want to handle your business better tomorrow, simply take into consideration what went wrong yesterday and think of what you can improve in the present. For instance, the way in which you decide how to communicate can play on your side or against. Turn this simple process in your favor by thinking of your partner first – to adopt this perspective will help you understand better what the shipper expects and will enable you to deliver at higher standards.
1. Understand their processes
The most efficient way to improve communication with shippers is to first understand their processes and what they expect from your side. Can you respect the dates they proposed or would you rather recommend new timelines? Are you able to deliver based on the requirements provided by the person who organized the shipment or do you need additional information? A healthy exchange of information initiated in the beginning will avoid miscommunication that could happen later in the shipping process. To enquire what it is expected from you as their selected transport provider will only reinforce your interest and prove that you are genuinely committed to provide the services they demanded in the first place.
2. Be Flexible
It should be no longer a surprise that the road freight transport sector undergoes some major technological changes and that in turn, this will impact the profitability of those who know how to adapt. The best strategy in this situation is to become more flexible, as this can turn in one of the most beneficial changes for your existing business model. How can you take advantage of this? By simply understanding the impact of B2B e-commerce and using it in your favour. For instance, if a digital freight platform offers you the possibility to advertise your services, choose from numerous freights, and timelines that work best with your routes at no extra costs – then you already placed yourself in a way in which you gain control over your processes and can decide when and what will happen next.
To always deliver according to the shipper’s expectations can become a little complicated, especially when there are external factors that can affect the transporting process. However, first step to remove yourself from a potential stressful situation is to organize your time better and become more structured. Is there a possibility to avoid traffic jams by scheduling your daily agenda better? Can you avoid delays by researching and looking for different routes? To plan for unwanted outcomes means to think ahead. This mindset can turn you into a well-prepared transport provider ready to deliver above the expected standards. If you are ready to make this transition, then you should simply step out of the existent logistic processes and embrace a new technological change able to help you find those suitable freights in the first place.
Daniel Mahnken is a Senior Corporate Communications Manager at Saloodo!. As a qualified journalist, writing is practically in his blood. After studying sports journalism, he wanted to become Germany's Next Sports Commentator, but then he discovered logistics and has been stuck with it ever since.
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