The Age of Consumer

The age of consumer is bringing more expectations than ever before. Just in time delivery and the rise of e-commerce are changing the future of transportation.
Increased globalization, lean and agile supply chain processes, the rise of e-commerce and just-in-time delivery are some of the emerging trends transforming the current state of the transportation business. From new job opportunities to economic prosperity, this has a direct impact on nearly every aspect of our modern life.

As the road ahead brings favourable circumstances in the age of the consumer, it also brings more expectations than ever before. Today’s digitally empowered consumer expects more frequent deliveries to their businesses and homes. The emphasis is on the word ‘fast’, as they buy online products and expect to have them shipped – right away. Modern shoppers fuel the need for personalization and will pay extra for demands to be met. How to anticipate demands and respond flexibly without compromising on expectations?

This is a challenge growing in scale. According to the World Economic Forum’s report “Connected World: Hyperconnected Travel and Transportation in Action”, our need for efficiency and speed of transportation will increase and will ‘force’ key stakeholders to stimulate new technology development by 2025. “Cities in Europe are growing in economic activity and population, generating more demand for logistics services”, stated Jon Sleeman, Director of EMEA Industrial and Logistics Research, JLL.

Long-term solutions needed

We all understand the complexity of change in such dynamic environments yet the reality tells a different story. The transport industry causes 23% of worldwide carbon dioxide emissions and consequently, 40% of people in urban areas are exposed to traffic noise and air pollution. The growth of the logistics industry is followed by an overutilization of the transport infrastructure. The results are massive traffic jams, accidents and high maintenance costs that can damage the health of our urban population.

While further work is needed to define a long-term direction for future transportation, there are companies navigating the industry’s disruption and building new capabilities, to some extent even disrupting known business models.


European Environment Agency (2016), Transport in Europe: key facts and trends, 06.12.2016,

WHO (2017), Data and statistics, WHO Europe, retrieved 20.07.2017.

World Economic Forum (2016), Digital Transformation of Industries: Logistics Industry, World Economic Forum White Paper January 2016:


Daniel Mahnken
Daniel Mahnken is a Senior Corporate Communications Manager at Saloodo!. As a qualified journalist, writing is practically in his blood. After studying sports journalism, he wanted to become Germany’s Next Sports Commentator, but then he discovered logistics and has been stuck with it ever since.

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