As a big and rapidly developing industry, logistics can benefit a lot from digital marketing. It is a powerful way for you to build awareness, drive new leads, and win more customers. At the same time, it’s a way to keep up with the times and remain competitive. So if you don’t have a digital strategy yet, now is the perfect time to create one, or hone the one you have for greater results.
Building a winning marketing strategy for a logistics company can be complicated. However, there are simple hacks for faster growth. Read on and we will walk you through this matter step by step and show you how to increase your bottom line with ease!
Put Effort Into SEO
Out of all the digital marketing strategies, search engine optimization is undoubtedly the most powerful. Today, SEO is one of the driving forces behind brand awareness and lead generation. With its help, you can let your potential customers find you with ease and stand out from the competition.
Although SEO is an all-encompassing and ever-changing field, getting started with it isn’t that hard. Begin by brainstorming a list of keywords that people might be using when searching for businesses like yours. Incorporating these keywords into your content will help you pop up in search results and, thus, get noticed by prospects.
Pay special attention to long-tail keywords. They are longer and more specific, which is why they have a stronger intent behind them. These keywords tend to convert better.
After brainstorming relevant keywords for your digital marketing efforts, leverage the right tools to make more data-driven decisions. Try the SE Ranking keyword tool to generate more keyword ideas and compare them based on the competition, search volumes, and other factors. The tool will help you pick the best queries that will take your site to the top of the search engine results pages (SERPs).
After choosing the most relevant and powerful queries, incorporate them naturally across your:
- Web content;
- Meta descriptions;
- Headings, etc.
Pro tip: To take your marketing for logistics even further, focus on backlinks too. Backlinks from authoritative resources show your trustworthiness to search engines. Respectively, a solid link profile can help you rank even higher for relevant keywords.
Create a User-Friendly and Informative Website
Although SEO comes first in our guide, your website still remains one of the most crucial digital marketing channels. Your website’s organization, functionality, design, speed, and many other factors all directly affect your ranking. So here are a few hacks to improve your site for the best marketing outcomes:
Include Essential Pages
Among all the pages you might include on your website, here are the essential ones:
- About Us;
- Terms and Conditions;
These pages provide users with exhaustive information about your brand, services, and values. Thus, they help build credibility and trust with potential customers.
Provide Vital Information
Not being able to find the information they are looking for on a website often makes users leave. Due to this reason, it’s crucial to fill your website with all important data, such as contact details, services, pricing, and location. All this information can affect the users’ trust and their decision to buy.
Create a User-Friendly Design
The design of your website is what makes the first impression of your brand and defines the user experience (UX). To fine-tune your marketing strategy for logistics company, ensure that your design is clean, simple, and easy to navigate. Also, create a logical structure to help users find the needed information quickly and, thus, boost the UX.
Optimize Site Speed
Among other Core Web Vitals, your site’s speed is one of Google’s direct ranking factors. According to Google, the perfect load time is 2.5 seconds or less. Use optimization tools to improve the speed and overall performance of your pages to ensure excellent UX and high rankings.
Ensure Mobile Responsiveness
Finally, a design that’s responsive for mobile devices also plays a crucial role in marketing for logistics. After all, as Google’s revolutionary mobile-first indexing implies, all sites are now primarily ranked based on their mobile versions. Adapt your site for all kinds of devices to create a seamless user experience and drive more customers.
Leverage Local Marketing
This tactic should take a special place in logistics companies’ digital marketing strategies. Local marketing helps you reach out to prospects in your specific area, drive more traffic, and, hopefully, increase sales.
To gain more attention in your local community, all you need is a well-maintained Google Business Profile. It will help you establish your visibility in Google Search and Maps and attract local customers looking for companies like yours.
Here are some key tips for optimizing your GBP:
- Provide NAP (name, address, phone) info and keep it consistent and updated across all marketing channels;
- Specify your hours of operation;
- Come up with a killer description that emphasizes your mission and values;
- Find relevant, locally-driven keywords and integrate them into your content;
- Provide quality photos and videos.
In addition to the tips above, put a special emphasis on customer reviews. Encourage your existing clients to share their testimonials and rate you on trusted platforms like Trustpilot, Yelp, and others. Positive feedback will help you showcase your expertise and reputation, fostering more trust.
Implement Effective Social Media Strategies
Among the wealth of digital marketing channels that exist today, social media platforms are the most promising ones. Today, the number of social media users is almost 60% of the entire world population. As the number of users keeps growing, more and more of them are starting to buy from social media directly or based on recommendations they found there. So if you want a solid marketing strategy for logistics company, it can’t be done without social media.
Create brand accounts on different platforms where you can connect with your customers and prospects. Get proactive in engaging with your audience by sharing valuable tips, industry news and trends, updates about your company, and other relevant content.
Creating viral content for social media will help you boost your authoritativeness, extend your outreach, and gain an active following. Also, by engaging and communicating with your audience, you can build trust and loyalty. So don’t hesitate to include social media in your strategy as it will help you attain your goals!
Run Killer Pay-Per-Click (PPC) Advertising Campaigns
While more organic tactics like SEO or social media work well in marketing for logistics, PPC advertising still offers quite a few benefits. Being one of the most growth-fueling marketing channels, Google can bring you plenty of traffic and sales if you reach the top results in SERPs. However, if your website pops up first in search as an ad, it can also bring incredible results.
One of the biggest perks of PPC advertising is that it allows your business to fine-tune its targets. With its help, you can get your ad in front of the right audiences based on search history, location, and many other demographic factors. So if you want to fuel your growth, you should include PPC in your strategy.
Here are a few tips to make your PPC campaigns thrive:
- Create custom audiences before launching your campaign to target the perfect demographic groups;
- Pick the best target keywords to get in front of your prospects;
- List negative keywords that could make you waste your campaign resources ;
- Use ad extensions to provide additional information;
- Try display ads;
- Create perfect, CTA-centered landing pages;
- Monitor your metrics and tweak your campaign for the best outcomes.
Leverage Email Campaigns
Although email can seem like one of the more outdated marketing channels, it really isn’t. According to the Email Statistics Report, the number of email users in the world is projected to surpass 4.7 billion by the end of 2026. This means that a huge number of your potential buyers are probably using email. And you can use this to your benefit.
Email can become an irreplaceable channel in marketing for logistics for a number of reasons. It is an effective way to build lasting relationships with your audience, build trust, and emphasize credibility. But most importantly, it can bring impressive ROIs due to the low cost of use.
In order to integrate email into your digital marketing strategies, you need to segment your audience and craft personalized target messages for different audiences and purposes. You can use these messages to welcome new users, offer special deals, update customers on your services, and much more.
Most importantly, after you launch an email campaign, keep an eye on the metrics and continue improving your messages to get the best results.
Building a solid marketing strategy for a logistics company can be difficult. It requires time and dedication to find the right channels, tactics, and tricks that work for your business. But now, you have a good starting point that can set you on the right track to success.
After reading this guide, you know about the most powerful digital marketing channels and approaches that can ensure scalable growth and success for your company. Use the knowledge and tips from this article to supercharge your business and reach new heights!