Rabat, Morocco, October 12, 2020

DHL launches its digital road freight platform Saloodo! in Morocco

  • Saloodo! offers a single, simple, reliable interface for shippers and transport providers in Morocco, to optimize costs, routes, cargo and transit times
  • Saloodo! combines the logistics expertise and infrastructure of a global player with the flexibility and digital skills of a start-up

DHL Global Forwarding, the leading international provider of air, sea and road freight services has launched its digital road freight platform Saloodo! to shippers and transport providers in Morocco.

This free-to-use service marks the first time an international digital road freight platform is made available in Morocco connecting shippers to freight carriers that can meet their road transportation needs.

“In recent years, Morocco has been solidifying its position as a logistics corridor for intra-African trade with urban expansion and infrastructure investments,” noted Tobias Maier, CEO of Saloodo! Middle East and Africa. “While the full impact of the pandemic is still being assessed, we are optimistic that Saloodo! will provide a boost to trade flows in the country and within the region. With Saloodo!, shippers can easily identify trusted freight carriers, monitor their shipments in real-time, and carriers can manage fleets and optimize capacity.”

According to the Oxford Business Group, upgrades in transport and logistics infrastructure have been key to driving economic growth in Morocco, particularly in the last few years. Over the last twenty years, Morocco has spent an average of $4.2bn on transport and logistics, which amounts to around 10% of total investment in the country and approximately a quarter of the country’s investment budget.

“With so much growth happening in the region, especially with recent moves by leading car manufacturers such as Renault and PSA Group to set up hubs in the country, we are confident that Saloodo! adds value to the logistics ecosystem, and is just what the market needs to transform and improve price competitiveness and on-time delivery,” says Maier.

Maier adds that with an unparalleled port capacity of almost 4.8 million Twenty-foot Equivalent Units (TEUs) in 2019 and with plans to double capacity by 2028, the Tanger Med port along the Strait of Gibraltar has allowed Morocco to capitalize on the growing transshipment market in the region — making it the biggest port in Africa.

“With intra-African trade remaining high on the agenda, a solid road network from the port to neighbouring countries, backed by an easily accessible platform such as Saloodo! will be the game changer. Shippers and transport providers can rely fully on DHL’s global and regional footprint and expertise, to fully realize the country’s economic potential,” concludes Maier.